How to Measure Donor Growth & Engagement

June 14th 2019 Online Giving

As a leading church giving service provider, OnlineGiving.org understands the need for Christian Churches and Ministries to have a method to measure and visualize growth in real-time. We are pleased to announce a new way to track monthly and yearly donation growth with OnlineGiving.org. 
 
Introducing the Growth Report, a unique tool that allows churches to review and visualize their long term growth with Online Giving. Churches using the OnlineGiving.org platform can now generate a real-time growth report with a single click directly from the Online Giving control panel. 

 
"Unique tool that allows churches to review and visualize their long term growth with Online Giving. Churches using the OnlineGiving.org platform can now generate a real-time growth report with a single click directly from the Online Giving control panel"

The tool is a handy way to view growth for both newly boarded churches and longtime multi-year church customers. The Growth Report tool allows church administrators to see a growth breakdown of month-to-month performance since starting with OnlineGiving.org. 
 
The innovative Growth Report tool is designed to display an overview of monthly donation volume (total dollar amounts), monthly transaction counts (total number of donations) and automatically calculates the growth performance percentages. 

"Donor engagement is the number of acts of generosity performed. By tracking donor engagement, church administrators can gain knowledge of how well they are reaching new donors."
 
Church administrators can easily see growth percentages on a month-to-month level in both terms of growth in dollars and growth in the number of transactions. The combination of the two figures is remarkably useful for measuring generosity on multiple levels. 
 
First reviewing donation volume allows the church to view the growth of the congregation regarding an overall monetary amount. It can be helpful to measure stewardship engagement during various periods of the year, such as after a giving campaign or stewardship series where the goal was to teach about tithing. Additionally, the overall donation volume can be useful on a monthly level for measuring the financial health of donors over time and during slower summer months.
 
The second level of measurement based on transaction count (total number of donations) helps measure overall donor engagement. Donor engagement is the number of acts of generosity performed. By tracking donor engagement (transaction counts), church administrators can gain knowledge of how well they are reaching new donors.
 

At OnlineGiving.org, we love listening and acting on our customer's feedback. That scenario has played out over and over again, and our church customers have rewarded us with long term loyalty. 
 
The third level of measurement is combining extended length giving history into year after year display of growth.  The new Growth Report is engineered to promote long term measurement of the regular performance of the OnlineGiving.org platform in both donation volume and donor engagement. Churches with more than one year of giving history can quickly review the performance of each year of giving while on the OnlineGiving.org platform.
 
There is more, in addition to the growth breakdown we've engineered an interactive calendar timeline display of growth. The new easy to use visual display charts donation performance for each month of the year. Churches with multi-year giving history can see each year's performance plotted on the same interactive display. 
 
The result is a visual representation of generosity overtime, allowing church administrators a picture representation of stewardship to share with their team. We're calling this new interactive display a Growth Chart. The interactive Growth Chart enables various types of visualizations, such as donation volume and donor engagement with line graphs or bar graphs. With a single click, administrators can change graph types, toggle years display, and stack years. It's truly a quick and attractive way to share growth with your church team.
 
On top of that, OnlineGiving.org's multi-year church customers can also view a display of growth based on the first and last full year of giving while on the platform. This snapshot of growth allows the church to see its overall donation growth performance while using OnlineGiving.org.

 
"The interactive Growth Chart enables various types of visualizations, such as donation volume and donor engagement with line graphs or bar graphs. With a single click, administrators can change graph types, toggle years display, and stack years. It's truly a quick and attractive way to share growth with your church team"
 
Our overall goal of providing the new Growth Report is to present the truth in real generosity performance. Growth takes the combination of the church teaching about how to be a good steward and providing your church donors with a giving platform that enables secure, easy giving. OnlineGiving.org is specifically designed to break down the barriers to giving offering 12 different easy to use methods of giving. 
 
If your Christian Church isn't currently using OnlineGiving.org, then its time for a switch. Provide your creative and operations teams the tools they desire to measure stewardship growth and donor engagement readily. Your donors and church leaders will be glad you did! Give us a call today at 615-206-4000 or drop us a line at support@onlinegiving.org.