TL;DR
When giving is complicated, donors are less likely to follow through. One-click repeat giving removes friction by allowing donors to give instantly without re-entering payment details. 70% of logins on OnlineGiving.org use biometrics or password-less authentication (Face ID, Touch ID, Google, Facebook, or text login), making the process fast, secure, and effortless. Churches that implement frictionless giving see higher participation and donor retention. Want to make generosity effortless? Schedule a free demo today at (615) 206-4000 or support@onlinegiving.org.
When Generosity Meets Friction
Imagine a donor in your church who has been growing in the spiritual discipline of stewardship. They’ve been faithfully tithing and are excited about supporting the ministry. Today, they are ready to make their next gift.
But what if instead of a quick, seamless process, they’re met with multiple steps, a forgotten password, and a long form to complete? Frustrated, they might put their phone away, intending to come back later—but never do.
That moment of generosity could be lost—not because they didn’t want to give, but because it wasn’t easy.
This is what marketers call friction—every extra step in the process increases the chance of donor drop-off. At OnlineGiving.org, we’ve developed a one-click repeat giving process that removes these obstacles, making giving fast, easy, and seamless.
Why Frictionless Giving Matters
Giving has changed. Most donations now happen digitally, and with church attendance declining, an intuitive giving platform is a necessity. However, simply having a digital option doesn’t guarantee people will use it—especially if it’s slow, complicated, or frustrating.
People expect online interactions to be as simple as tapping a button. Research confirms this:
A recent M+R Benchmarks study found that nonprofits with streamlined giving processes see a 20% increase in completed donations compared to those requiring lengthy forms. 1.
When churches remove obstacles to generosity, giving becomes a joyful and consistent habit instead of an inconvenience.
How One-Click Repeat Giving Works
At OnlineGiving.org, we make giving instant and effortless.
Instead of requiring donors to re-enter payment details every time, we leverage biometric authentication and password-less login options to enable one-click repeat giving.
70% of our global logins use biometrics, making it the fastest and most secure authentication method available. With Google or Facebook login, Touch ID, Face ID, and text message code login, donors can give in a single tap—without needing to remember a password or fill out forms.
The easier you make it to give, the more joyfully and frequently people will do so.
Why Biometrics is the Future of Giving
Biometric authentication is already part of everyday life. Nearly 80% of people use biometrics for unlocking their phones, accessing bank accounts, and verifying online transactions. 2. Why not apply the same ease to church giving?
Beyond convenience, biometrics provide a trusted and secure giving experience, reducing friction while maintaining safety.
When donors are given the option of how they want to give, 70% choose a biometric process—proving that people prefer fast, seamless giving experiences. 3.
Making Generosity Effortless for Your Church
A frictionless giving experience benefits everyone. It increases participation, improves donor retention, and aligns with modern digital habits—especially for younger givers.
At OnlineGiving.org, we prioritize seamless giving by:
- Remembering donor preferences to reduce redundant steps.
- Integrating with Apple Pay and Google Pay for fast and flexible giving options.
Imagine if giving to your church was as easy as tapping a button—because it can be.
See One-Click Repeat Giving in Action
Want to see how one-click repeat giving can transform generosity in your church?
Call us at (615) 206-4000 or email support@onlinegiving.org for a free demo. Let’s make giving effortless together!
Make giving effortless! What if donating to your church was as easy as tapping a button? With one-click repeat giving, donors can give instantly & securely—no long forms, no passwords.
— Online Giving (@onlinegivingorg) February 14, 2025
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2. https://www.alliedmarketresearch.com/next-gen-biometric-authentication-market-A324148
3. https://www.oloid.ai/blog/biometrics-by-the-numbers-a-deep-dive-into-trends-adoption-and-challenges
