his to understand whether your congregation prefers texting or web-based chat. Prior Period Comparison The report compares current-period metrics to the previous period of equal length. For example, if you select Last Month (March 1–31), the prior period is February 1–28 (or 29 in a leap year). The

ur: A heatmap-style chart showing conversation volume by hour of day. This reveals when donors are most likely to reach out—early morning before work, lunchtime, or late evening after children are in bed. Knowing your peak hours helps you decide when to staff follow-up and when to rely on the AI. Co

s Comparing engagement between time periods Filter Chips When filters are active, they appear as removable chips below the search bar. Each chip shows what filter is applied (the search term, date range, or status). Click the X on any chip to remove that specific filter without clearing the others.

moves it out of your default Open/Completed views so you can focus on active conversations. You can unarchive at any time. How do I get to the Conversations page from the Text Marketing Reports? The Text Marketing Reports hub has a Conversations report at /admin/textmessagingreports/conversations. T

uggests improvements for timing and list quality. Conversations The Conversations report (at /admin/textmessagingreports/conversations) tracks chatbot conversations. It shows how many conversations were started, completed, and are still open. Chatbot performance cards break down metrics by chatbot.

or Remove Keywords You can customize the decision keyword list directly from the report. In the filter bar, you’ll see an editable chip bar showing your current decision keywords. To add a keyword, type the new term in the input field and press Enter. To remove a keyword, click the X on its chip. Ch

r (or zero) conversations; darker blue squares indicate heavier activity. Hover over any day to see the exact date and conversation count. This heatmap is especially helpful for spotting patterns over time. You might notice spikes after major sermons, year-end giving pushes, or event registrations.

patterns, subscriber trends, delivery performance, carrier distribution, and cost estimates into a single dashboard. An AI-powered executive briefing distills the data into a narrative summary ideal for staff meetings and board reports. Access requires the Text Marketing plan and a courtesy number.

ement Pipeline funnel showing how keywords flow from creation to active engagement: All Keywords → Active → Chatbot Linked → Active This Period. Activation Rate (active keywords as a share of total) and Bot Coverage (chatbot-linked keywords as a share of total) are displayed below the funnel. Chatbo

ptive. The AI Delivery Intelligence panel may also suggest timing recommendations based on this data. Top Lists by Delivery A ranked table of subscriber lists ordered by delivery volume shows which lists have the best and worst delivery rates. Each row includes: Rank: Numbered badge (1, 2, 3, …). Li

eport supports filtering by date range, list type, and health status, with CSV export, PDF/print, and scheduled email delivery. Key Takeaways List Table: Paginated table of all lists showing list name, type, active subscribers, new this period, opt-outs, invalid numbers, growth %, and health badge.