od is automatically calculated as the same duration immediately preceding your selected date range. For example, if you select Last Month (March 1–31), the prior period is February 1–28 (or 29 in a leap year). Proportional bar charts and percentage change indicators make it easy to spot trends. Use

ns, and actionable insights. You can expand or collapse the full analysis. The briefing is cached per domain and date range for performance. Keywords & Auto Replies The Keywords & Auto Replies report (at /admin/textmessagingreports/keywords) shows which keywords people are texting in and how often.

g (most recent first). You can sort by Scheduled Date, Message Sent, Phone, Message, Response, or Status. Click the same header again to toggle between ascending and descending. The table paginates at 10, 20, 50, or 100 rows per page. Use the “Results Per Page” dropdown to change the page size. The

re trends up over time, your text ministry is resonating. If it drops, consider reviewing your messaging frequency, content, or keyword setup. Activity Heatmap The Activity Heatmap is a visual grid showing which days of the week and times of day your congregation is most active with text messaging.

ges are SMS and under 160 characters. A Ministry Reach banner may appear when you have active subscribers and messaging activity. It shows how many subscribers you reach for your average monthly spend and the cost per person per month—helpful for framing text ministry as a stewardship investment. Sc

his to understand whether your congregation prefers texting or web-based chat. Prior Period Comparison The report compares current-period metrics to the previous period of equal length. For example, if you select Last Month (March 1–31), the prior period is February 1–28 (or 29 in a leap year). The

Subscriber Lists Report: Know the Health of Every List at a Glance Your text lists are the lifeblood of your text ministry. Whether you’re sending weekly reminders, prayer prompts, or invitations to respond to the gospel, every message depends on having healthy, engaged subscriber lists. But when wa

. Columns include: Phone, Keyword, Chatbot, Date, Decision Type, Follow-Up Status, Engagement, and Lifetime Giving. Use the CSV for spreadsheets, care team handoffs, or archiving. PDF and Print Use “Print” to print the report from your browser. Use “Save as PDF” to download the full report. Use “Sav

ement Pipeline funnel showing how keywords flow from creation to active engagement: All Keywords → Active → Chatbot Linked → Active This Period. Activation Rate (active keywords as a share of total) and Bot Coverage (chatbot-linked keywords as a share of total) are displayed below the funnel. Chatbo

ins, watch items, trend comparisons, and actionable recommendations. You can expand or collapse the full analysis. A Save Briefing PDF option lets you download the AI analysis as a standalone PDF for sharing with staff or leadership. The analysis is cached per domain and date range for performance.