7 Ways to Inspire Generosity With Your Church’s Giving Page

TL;DR

Your church’s giving page should do more than just process transactions—it should encourage generosity and make giving effortless. The most effective giving pages tell a compelling story, showing how donations make a real impact. Simplicity matters, so a clean, easy-to-navigate design with a prominent “Give” button is essential.

Since many people give on their phones, a mobile-friendly experience with fast load times is crucial. Offering multiple giving options—credit/debit, bank transfers, text-to-give, and recurring donations—makes it easier for members to support your ministry in a way that works for them.

Beyond logistics, your page should inspire. Use testimonies, images, and videos to highlight the difference generosity makes. A clear and direct call to action encourages people to take the next step in giving, while regular updates keep your page fresh and aligned with current campaigns.

Did you know you have just 50 milliseconds (0.05 seconds) to make an impression when someone visits your church’s website?^1. If your pages aren’t engaging, most visitors will leave within 10 seconds.

Most churches have a page on their website with information on giving. Giving pages direct donors to the church's digital giving platform, such as OnlineGiving.org. Have you ever looked at your church’s giving page and thought, “Why aren’t more people using this?” You’re not alone. Many churches struggle with online giving engagement—not because people don’t want to give, but because the giving experience doesn’t inspire them.

If your giving page isn’t encouraging generosity, it’s time for a change. These seven simple strategies will help you inspire giving and remove barriers to more generosity.

1. Tell a Compelling Story

Nonprofits like Charity: Water, the ASPCA, and the Red Cross have mastered the art of leading with emotionally compelling stories. Their giving pages connect donors directly to the impact of their gift—and your church should do the same.

Think about it: Are you simply listing funds and asking for donations? Or are you showing people the life-changing impact of generosity?

Try this:

Instead of: “Donate to our General Fund”
Say: “Your generosity helps share the Gospel and support missions worldwide.”

Use real stories, high-quality images, and videos to make giving feel personal and meaningful. When people see the impact of their gifts, they’ll feel more connected—and more willing to give.

2. Keep It Simple and Uncluttered

Have you ever landed on a website and immediately felt overwhelmed by clutter? If your giving page isn’t clear, inviting, and easy to navigate, people will leave.

Here’s how to simplify your giving experience:

Make sure your “Give” button is easy to find on your homepage.
Keep the design minimalist—less clutter means more focus.
Use short, impactful sentences instead of long paragraphs.

A great example? Google’s homepage. It’s simple, focused, and effortless to use. Your giving page should feel just as easy.

3. Optimize for Mobile Giving

More than 60% of online transactions now happen on mobile devices. If your church’s giving page is difficult to navigate on a phone, you’re losing potential gifts.

Take a moment to test your site:

Is the page fully responsive on all devices?
Are the buttons large and easy to tap?
Does it load quickly? (Pages that take more than 3 seconds to load lose 40% of users.)

A smooth mobile experience means generosity is never hindered by technology.

4. Provide Clear Giving Options

Think about how you prefer to give—credit card, ACH, or maybe even Text Giving? Everyone has different preferences, so make it easy by offering multiple ways to give.

Credit/debit cards
Bank transfers
Text Giving
Recurring donations

Also, consider custom giving pages for special campaigns like:

Christmas or Easter Giving
Mission Trip Support
End-of-Year Giving Campaigns

When donors can choose the giving method that works best for them, generosity becomes second nature.

5. Make Giving Inspiring

People don’t give to funds—they give to impact. Your giving page should focus on what generosity accomplishes, not just the transaction itself.

Try these simple shifts:

Showcase real testimonies of lives changed through giving.
Use images and videos to highlight your church’s mission in action.
Tie donations to a specific outcome:
“Your gift provides Bibles to 500 children this Christmas.”

When people see how their generosity changes lives, they’ll be more eager to take part.

6. Always Include a Strong Call to Action

Nonprofits aren’t afraid to ask boldly for support, and your church shouldn’t be either. A strong, clear call to action makes all the difference.

Try phrases like:

“Give today to help build a home for a family in need.”
“Your generosity spreads the Gospel—make your gift now.”
“Help provide meals for struggling families by giving today.”

When people know exactly how they can make a difference, they’re more likely to give.

7. Regularly Review and Update Your Giving Page

Here’s a quick question: When was the last time you checked your church’s giving page?

If it’s been more than a few months, it’s time for a refresh. Keeping your giving page updated ensures:

Fresh content that keeps donors engaged.
New technology that improves the experience.
Seasonal updates that align with current campaigns.

Make it a habit to review your page every quarter and keep it inspiring, relevant, and easy to use.

Ready to Transform Your Giving Experience? We Can Help.

You don’t have to do this alone. We specialize in helping churches create giving pages that inspire generosity. Whether you need a quick guide, expert advice, or hands-on coaching, we’re here for you.

Call (615) 206-4000 or email support@onlinegiving.org to get started today.

Let’s make your church’s giving experience effortless and inspiring—together.

Want to inspire more generosity in your church? Your giving page plays a bigger role than you think! Here are 7 ways to make giving easier, more engaging, and more impactful.https://t.co/RUCz8HRqSv pic.twitter.com/GldgNUAAuH
— Online Giving (@onlinegivingorg) February 11, 2025