Fundraisers have long known that before anyone gives you a dime, they must have confidence in the fiscal responsibility of the organization. Today, Americans have less confidence in organizations than ever before. Consider that only 32% of Americans express a great deal or a lot of trust in churches, according to the most recent Gallop poll. The percentages have flipped since 1975, when 68% expressed a great deal or quite a lot of confidence in churches.1.
The Church isn’t the only institution facing trust issues. Consider the percentage that expresses confidence in:
- U.S. Supreme Court (30%),
- public schools (29%),
- organized labor (28%),
- large technology companies (27%),
- banks (27%),
- the presidency (26%).
- the criminal justice system (21%),
- newspapers (18%),
- big businesses (16%),
- television news (12%),
- and Congress (9%).2.
We have a trust problem in America. Why is this important when it comes to giving? If people do not trust how you handle money, they will not give you money. At the same time, if people do not trust the security of your system, they will not use it.
A study by Dunham+Company found that 42% of online donors are most concerned about the security of their transactions. 3. These findings highlight the urgent need for a secure giving platform that provides your donors with a trustworthy process. Is your platform up to the task?
At OnlineGiving.org, we take security seriously. Our PCI-compliant platform offers the best security available. OnlineGiving.org is built on the same infrastructure as Google. It's global, redundant, and cutting-edge. Our data servers are located in the Google Cloud. Google Cloud never goes down, thus ensuring your digital offering plate is always open.
People can be afraid to give out their financial information for fear of that information falling into the wrong hands. OnlineGiving.org has addressed that concern head-on with all customer credit card and ACH information securely stored within the merchant’s one-way customer information vault. Your donors can be assured that their data is safe and secure. Reminding them of how secure your giving platform is will help boost your donor's confidence, which will, in turn, result in continued giving.
Another way we boost donor confidence is by making logins easy and secure. We have found that the number one way people access our church partners’ giving websites is through biometrics. This allows the donor to set up their giving without remembering a password. The password-less experience allows people to use Touch ID, Face ID, or mobile phone numbers to register and access their accounts without the need to provide or remember a password. Since no one else has your fingerprint or your face, this is the fastest and most secure way to donate. Does your giving platform offer this type of easy and secure login? If not, you need to call us today!
OnlineGiving.org provides a broad range of password-less authentication methods, including login using Google or Facebook, Touch ID, Face ID, and text message authentication codes. Making generosity easy, fun, and fast is our goal at OnlineGiving.org. Our authentication philosophy is to offer donors a wide range of convenient and secure methods of accessing their accounts. Contact us today to find out more at 615) 206-4000, or drop us a line at support@onlinegiving.org.
The Stewardship Coach
Can you talk about the security of your church's giving platform with confidence? https://t.co/u2tMB6uWxC takes security seriously because our church partners need to be able to trust their secure giving platform now more than ever.https://t.co/A5qBFaC8wI pic.twitter.com/zkNWJ4KCmQ
— Online Giving (@onlinegivingorg) July 30, 2024
2. Ibid.
3. https://www.dunhamandcompany.com/fundraising-research/donor-behavior-amidst-economic-uncertainty/