TL;DR
Over the coming decades, more than $124 trillion will pass from Baby Boomers to their heirs and charities.1. Much of this wealth is in stocks, real estate, and crypto—not cash. Churches that fail to prepare to accept asset-based gifts risk missing out on once-in-a-generation generosity. OnlineGiving.org makes it simple to accept stock and crypto gifts—stock with zero fees and crypto at industry-low rates—so your church can welcome this wealth transfer and fuel ministry for decades to come.
Why This Matters for Churches
The Great Wealth Transfer is not just a financial buzzword—it’s a once-in-a-generation opportunity for churches to fund ministry like never before. Over the next two decades, Boomers will pass on trillions in wealth, and charities could see 10–15% of that.2.
Here’s the challenge: most of that wealth is tied up in appreciated assets like stocks.3. Boomers currently hold 53% of U.S. equities.4. If your church isn’t equipped to accept stock or crypto, you’re leaving transformative gifts on the table—gifts that could multiply in impact thanks to tax advantages.
For decades, universities and hospitals have led the way in cultivating asset-based giving. Churches, however, have often lagged behind. If churches want to thrive in the decades ahead, they must embrace this shift in donor behavior.
OnlineGiving.org Makes It Simple
We designed our platform to make stock and crypto giving easy, transparent, and powerful for churches:
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Stock Giving (0% fee): Unlike other platforms, every dollar of a stock gift goes to Kingdom work.
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Crypto Giving: Open the door to younger, digitally savvy donors with a simple, secure flow for Bitcoin, Ethereum, Solana, and 50+ coins.
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Real Results: One partner church reported a 30% increase in non-cash gifts after enabling these features—perfect for year-end appeals and legacy conversations.
Quick-Start Plan for Your Church
You can start taking steps now! Remember, this isn’t about chasing wealth; it’s about stewarding God’s provision.
1. Update Your Giving Page: Add stock and crypto prominently. Use language like “Give Smarter: Transfer Stocks or Crypto Tax-Free.”
2. Educate Donors: From the pulpit or in vision-casting: “Honor your legacy by giving assets that multiply impact.”
3. Track & Follow Up: Use our dashboards to monitor trends and send thank-yous within 48 hours. Gratitude turns one-time givers into lifelong partners.
4. Promote Seasonally: Tie messaging to year-end giving, Easter, or campaigns. Highlight crypto for younger donors inheriting wealth.
The Urgency of the Wealth Transfer
The $124 trillion transfer is already underway. Roughly $85 trillion will pass to Millennials and Gen Z. Churches that act now will be positioned to sustain ministry—not just this year, but for generations to come. Those that wait risk being left behind while nonprofits outside the church capture the moment.
Future-Proofing Your Giving Strategy
Stock and crypto giving aren’t about chasing trends—they’re about wise stewardship. Combined with recurring giving, digital tools, and legacy planning, they provide a strong, future-proof foundation for your church.
The question isn’t if the wealth transfer will happen—it’s whether your church will be ready to welcome it.
Call us at (615) 206-4000 or email support@onlinegiving.org to schedule your complimentary consultation.
The Great Wealth Transfer is here.
— Online Giving (@onlinegivingorg) September 15, 2025
Boomers hold 53% of U.S. stocks—and trillions are moving to the next generation.
Is your church ready to receive stock & crypto gifts?https://t.co/AbtPe54kMl pic.twitter.com/57Y7jg8tLX
1. CCS Fundraising, 2025 Philanthropic Landscape, 14th Edition, “Snapshot of Giving” and “Generational Lens” sections (2025).
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2. Federal Reserve Board, “Distribution of Household Wealth in the U.S., Q4 2024” (Boomers hold over 53% of U.S. equities).
3. Investing in the Future With Legacy Gifts, OnlineGiving.org internal draft (2025).
4. CCS Fundraising, 2025 Philanthropic Landscape, 14th Edition, “Individual Giving” and “High-Net-Worth Giving” chapters (2025).
2025-Philanthropic-Landscape-14…
